If you don’t grab your audience in the first two or three lines, you certainly will not keep their attention for 500-800 words. And, that’s the goal, right? You want to keep them reading and coming back for more content.
When I create my intro, I always ask myself one question, “Will this make them put down the phone to read this blog?” You need to wow them in the first few sentences. You want them to stop at that moment and feel that you are speaking directly to them.
Don’t use too many general terms. If you are writing to nurses, set up the audience in the title and the first sentence. Then, speak directly to the nurse who is reading the blog.
You must be organized to be successful.
You have a hard job.
People love stories. They illustrate a point and help us to see the struggle in our mind’s eye. And, they create a hero or a winner. And, who doesn’t love a winner?
Do you ever start your blog post off with a question? If not, you should. Let me tell you why.
I’m not advocating physically punching your audience in the face. But, you want to hit them in the face with your words.
It is okay to throw out information that your audience may or may not like. Using the shock factor works. Just do this with caution.
Tell them the “Why”
I have grown a lot in the past few months in writing in a more conversational tone. One thing that has helped me is to remember that people don’t buy products, they buy the “why.” So, if I am writing a blog post about the new shingles vaccine, I may not start with dumping a ton of information on them about the vaccine.
First, I want to tell them why it is important they know and consider getting the vaccine. The details about the vaccine are rather mundane, but all of the consequences of not getting vaccinated pack punch. Start with the why.
Give Away the Farm
Many writers think that you need to wait until the end of the post to tell them the most important fact. This is not always true. Sometimes, you need to lead with the big stuff.
Okay, so we have covered some great tips for those first few sentences. Before you get to the body of the post, you must transition.
The transition doesn’t have to be a long paragraph. In fact, one or two well-crafted sentences typically works best. If you just hooked them into reading the intro, now you must lead them to the content. It needs to be quick and to the point.
Now that you have them hooked and transitioned into the body of the text, run with it! Give them all you have in a great well-planned out blog and watch your site visits rise!